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UnTied on Woodward - Birmingham, Michigan
Design Firm: Ideation Orange | Creative Director: Jon Moses | Designer: Michelle Lannoo
logo design, exterior signage, interior signage and space branding

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The vibe in this clothing store is Friday at Five. Custom neon and the band-flyer themed wallpaper support this idea (the pattern incorporates some of many local venues and events). A family photo of the owner’s grandfather (and personal style icon) is featured behind the counter.