Birmingham Chocolate - Birmingham, Michigan
studio: Ideation Orange | creative director: Jon Moses | designer: Michelle Lannoo
exterior signage, paint specifications, window graphics
This is a chocolate shop that invents and experiments, collaborating with chocolatiers worldwide.
This idea influenced the messaging on the building ( curiosity, imagination, discovery instead of truffles, coffee, hot chocolate ).
When the old sign was removed, we discovered the original brick formation designating an area that was intended to frame a sign. Chunky dimensional letters spelling “C H O C O L A T E” are mounted directly to the freshly painted facade. Yummy.
Birmingham Chocolate - Birmingham, Michigan